Brand Activism Inc The rise of corporate influence eBook Christian Du Toit
Download As PDF : Brand Activism Inc The rise of corporate influence eBook Christian Du Toit 
Why are companies talking about sex, politics and religion?
For decades we have expected companies to focus on their business, and to stay away from hot button items like sex, politics, religion, and social issues. Now, the world is changing and we are seeing companies not only expressing their values, but actively campaigning for change.
Brand Activism, Inc. is a fascinating journey profiling companies being activists and the reaction their activism causes. Covering a diverse array of topics, from diversity to net neutrality to LGBT rights to immigration, you will gain a new understanding of modern corporate behavior.
Sometimes political, sometimes controversial but never boring, Brand Activism, Inc. is a whirlwind tour of a changing landscape. Along the way you will learn how a company’s values may well become the next differentiator in an increasingly homogenized and commoditized market place, beating out price and service. Enjoy the tour!
Brand Activism Inc The rise of corporate influence eBook Christian Du Toit
An unconventional and clever approach to a subject that has been plagued by traditional views. Great reading!Product details
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Brand Activism Inc The rise of corporate influence eBook Christian Du Toit Reviews
This is a thought provoking call-to action. A must read for any business looking to become or remain relevant.
If you own/manage a business you should be aware of the importance of taking a '"Brand Stand"
This book is extremely relevant and brimming with great examples. Should become text book material in all marketing courses.
Great Read!
An unconventional and clever approach to a subject that has been plagued by traditional views. Great reading!
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